Bon Ton

Bon Ton is a new Vietnamese/Cajun restaurant in Atlanta, GA. Working in collaboration with Wrong Studio and The Young Never Sleep, a story was developed to give context and meaning to the physical space and experience of identity extended from the space.

We chose to let “un-branding” become the identity vehicle and develop a story of a Vietnamese immigrant who moved into the area back in the 70’s and opened a small to-go food counter. Next door, a brothel existed until it closed at which time Mr. Ngyuen took over that space as well. It was then that Bon Ton was conceived as a place of good times, questionable decor, and ridiculous graphics. It’s all about the happy time with this place and laid back, soul-food style matches the emotion of the place.

http://bontonatl.com

Client Big Citizen
Work Creative Direction, Art Direction, Identity, Menu Design, Illustration, Website, Interior Design, Wayfinding, Curation, Copywriting
Collaborators Wrong Studio, The Young Never Sleep, Charlie Parker.

2017